Glossary
CRM
(Customer Relationship Management)
Customer Relationship Management: it is a concept that places the customer at the heart of the Enterprise strategy and Information System.
BI
(Business Intelligence)
It is a broad category of methods, applications and technologies for identifying, describing, consolidating and analyzing data to support better business decision making.
It is a tool for analytical CRM
E-business
It is the use of Electronic solutions to conduct business and increase Return on Investment, if possible by:
- Optimizing processes
- Improving Customer Relationship based on users’ experience
- Through the use of NITC
E-business is a CRM activity.
There are many subjects :
- B2B, Business to Business
- B2C, Business to Consumer
- B2E, Business to Employee
- C2C, Customer to Customer
- A2A, Administration to Administration
- G2B, Government to Government
- G2C, Government to Customer
- ...
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