For one of its clients from the Media sector, Adeon is conducting the study and implementation of a new Marketing / BI program which will allow the monitoring of new products releases and improve cross selling.
The other important information of this early summer is our project with one of our clients from the banking industry, to set up a Multi-channel Marketing strategy with Siebel. The goal is to provide guidance and support during the implementation of pilot campaigns for the branches, to prepare the 2009 Marketing plan and, in parallel, to define a CRM department, its organization, its running model and its governance.